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Eurostar rolls out Team GB Paris Olympics campaign
Eurostar has teamed up with Team GB and ParalympicsGB to promote travel to the Paris Olympics.
“Let the Games Begin” features Tom Allen along with travellers on their way to the Games.
It begins in three weeks.
‘Let the Games Begin’ is fronted by comedian Tom Allen and highlights the anticipation of athletes and fans making their way to the Olympics.
Eurostar is the official travel partner for Team GB and ParalympicsGB.
Running until the end of the Paralympics on September 8, the 20-second film will be featured across TV, social media, radio, and out-of-home platforms.
It shows the Eurostar platform transformed into an Olympic running track.
Francois Le Doze, Chief Commercial Officer at Eurostar, said: “We are excited to reveal our new brand campaign, which focuses on what Eurostar does best: bringing people together.”
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Learn more about : Eurostar International ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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