Eurostar to launch major campaign to promote Ebbsfleet

Wednesday, 29 Jan, 2008 0

Eurostar will launch a major marketing campaign on Friday to promote its new Ebbsfleet International to travellers across southern and eastern England.

The rail operator said its TV, online and outdoor advertisements will highlight the fact that a centre-to-centre journey from Reigate or Chelmsford via Ebbsfleet International to Paris takes just over four hours.

Eurostar says this is significantly shorter than flying via Heathrow and Charles de Gaulle airports and generating one-tenth of the amount of carbon dioxide produced by an equivalent flight.

Ebbsfleet International is off junction 2 of the M25 close to Bluewater shopping centre.

The station has 2,500 parking spaces, all within five minutes’ walk of the station and with a daily charge of £11.50.

Olympic gold medalist Dame Kelly Holmes officially opened Ebbsfleet today.

Eurostar and its partners London & Continental Railways and Land Securities today also announced the shortlist of internationally-known artists who are competing to design a £2M 40-metre Ebbsfleet Landmark planned for the station.

The five shortlisted artists are Daniel Buren, Richard Deacon, Christopher Le Brun, Mark Wallinger and Rachel Whiteread.

By Bev Fearis

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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