Eurotunnel Le Shuttle announced a major rebranding, supported by a new ad campaign.
Effective now, the service will now be known as LeShuttle.
One year away from its 30th anniversary, the new identity paves the way for a period of modernisation for LeShuttle, it says.
Teaser trailers for the new 60 second primetime TV ad were broadcast, with the full ad shown on Friday.
The service has now carried 61 million cars since the opening of the tunnel in 1994.
“With this rebrand, we want to take our offering to the next level as an experiential brand rather than just functional,” said Deborah Merrens, CCO of LeShuttle.
“Our goal is to provide a premium travel experience that is tailored to the needs and preferences of today’s travellers.”
The new LeShuttle logo and branding was designed by Landor & Fitch.
It represents its speed, efficiency and sense of care.
