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Eurowings’ Tinder recruitment drive wins awards
Eurowings has won an award for a recruitment drive on dating app Tinder.
The airline picked up gold trophies in each of the media categories ‘Best Mobile Campaign’ and ‘Best Native Campaign’ from the Interactive Advertising Bureau Austria.
Judges praised the originality of the campaign, which ran from April to June this year.
Eurowings was the first airline in Germany and Austria to use the Tinder dating app to recruit new cabin staff.
The campaign ran via branded profile cards that worked like a Tinder profile.
Users who clicked on a Eurowings branded profile card received additional information about the specifications of the job advertised.
If applicants swiped right, they got the ‘It’s a match’ message from Eurowings along with further information on the job advertised and a link to the Eurowings careers website.
During the two-month campaign the promotion reached more than 600,000 users in the catchment areas of Munich, Stuttgart and Austria, securing an engagement rate of 9.8%
In Austria, visits to the careers page increased by almost 40% during the campaign period, with a similar rise seen in applications in Munich.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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