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Events academy launched to address skills shortage
A looming skills shortage in the events industry in Australia is behind a move by Meetings and Events Australia (MEA) to launch the Australian Events Academy.
The national initiative will be launched in Sydney with academies in all states and territories to follow.
Linda Gaunt, chief executive of MEA, said the looking skills shortage in the events industry was “a great concern to us all”.
She said there is a need to train more people “to make the industry more competitive on a global basis”.
News of the academy came as it was revealed by the Association of Australian Convention Bureaux that while convention bureaux around Australia made 611 bids for international conferences last year, an increase of 12.1% on the previous year, there was a 12.4% increase in the number of international bids lost – equating to some 162,000 delegates, 656,000 room nights and A$412m in lost in economic benefit.
Approximately 64% of all national bids and 78% of international tenders were successful. But the number of unsuccessful bids also increased, with 208 business events lost to other countries.
"We’re collecting data to determine why we lost these events, but it could be that the global economy and Australian dollar is having an impact.
“Competition in the Asia Pacific is also a possibility, where the government is putting serious money on the table," said AACB executive director Andrew Hiebl.’¨
Ian Jarrett
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