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Exotic segment of Tauck fast-growing
In just two years, growth in Tauck’s “exotics” category has jumped 46%, says the group tour company based in Norwalk, Connecticut.
“Our portfolio of trips to exotic destinations is one of the fastest growing segments of our business,” said President/CEO Robin Tauck.
“Along with ocean cruising, river cruising and our Bridges family trips, the exotics product category has really taken off,” he added.
Africa and Asia were two of the company’s fastest-growing destinations. They increased by 104% and 44%, respectively, in 2006 alone.
“Exotic trips are great because they help expose a new audience to the benefits of escorted travel,” said Mr Tauck.
Tauck expanded its exotics offering this year with four new itineraries: the 11-day Tauck Bridges “Tanzania: A Grand Family Safari” program; an 18-day “A Portrait of India journey;” the 11-day “Egypt: Jewels Along The Nile;”and the 12-day “Essence of Japan.”
Each of the programs surpassed its projects goals. The Japan itinerary achieved 210% of its goal; while Egypt reached 150%.
New Tauck products for the coming year include a 14-day itinerary in Egypt and Jordan, and a 15-day journey in Australia and Papua New Guinea.
Report by David Wilkening
David
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