Expectant couples holidays – Babymoons – touted as new trend

Wednesday, 06 Nov, 2006 0

A new trend sweeping the US – Babymoons – offer the industry new revenue potential, according to a special report released today at World Travel Market.

The Babymoon is a package specifically designed for expecting couples – offering them an opportunity for one last holiday before the life-changing arrival of their first child.

While it is not recommended that women fly after 36 weeks of pregnancy, they can still travel by land or rail to nearby hotels for a getaway, according to the World Travel Market Global Trends Report 2006 produced by Euromonitor International.

Examples of hotels offering babymoon packages include the Miraval Resort and Spa in Arizona and Peter Island Resort in the British Virgin Islands, both of which offer spa treatments specifically for expecting mothers, courses on parenting, as well as special menus catered for the erratic food desires of expectant mothers.

Euromonitor International’s global travel and tourism research manager Caroline Bremner said: “Babymoons are being marketed to expecting couples in the US as a holiday to remember, where they can relax and have valuable couple time before the arrival of their son or daughter.

“By helping couples celebrate such a special life stage event, travel operators have the opportunity to build customer loyalty, encouraging the couple to turn to them again when planning family vacations in the future.

“Other life stage packages we are noticing in the US, which the travel industry in the UK would be well advised to take note of, include teenage birthday party sleepovers in hotels and ‘grand travel’ packages, for grandparents wishing to bond with their grandchildren.”

Report by Phil Davies

below social share icons

Phil Davies

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless,...

Located in the heart of the Northeast and within easy driving distance of a third of the population of the...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...

We’re here to provide the very best experience in train travel. From booking your ticket, to asking us a question...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

Queensland – where it’s rude not to stare Here in Queensland, there’s plenty to do. But there’s even more to...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...