United Kingdom
United States
Asia Pacific
Expedia cracks $1 billion barrier
Expedia will spend more than US$1 billion on sales and marketing this year, the company said.
The global online travel giant is moving to capitalize on the strong sales momentum it has generated over the past 18 months, says Travel Trends.
The company is now spending more than 40% of its revenue on sales and marketing – US$283.4 million in the first quarter alone or 29% more than the previous year.
Expedia will continue turning up the marketing volume.
The marketing volume will not let up “as we continue to support our established brands and geographies, experience continued keyword inflation, invest in our global advertising and media businesses, and expand our various sales teams,†said CEO Dara Khosrowshahi
He said most of the sales and marketing budget is spent on “traffic generation costs from search engines, brand advertising (primarily television) our private label and affiliate programs†while around 22% goes on staff and other indirect costs.
Expedia has also experienced strong growth in advertising on its own sites like TripAdvisor.
In the first quarter Expedia websites generated US$64million in advertising and media revenue, up 73% over the previous year.
“While 50% of US travel is purchased online, just 8% of travel advertising is directed to the internet … we expect this gap to narrow over time,†he said.
Report by David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel