Expedia expands loyalty program
Expedia has revamped its loyalty program, expanding the product range for which points can be accrued and adding an extra tier.
Expedia+ Rewards now offers rewards for customers booking activities and cruises with most major cruise lines.
Members will earn two points for every dollar spent on a cruise booked through Expedia.
The company is also adding a +silver tier level for regular customers offering extra perks such as 10% bonus points on select purchases and an extra 250 points for eligible hotel bookings.
To qualify for +silver membership, customers need to spend $5,000 or book 15 eligible hotel nights.
There are over 1,400 hotel listings – called +VIP Access hotels – which will offer individual incentives such as a bottle of wine or spa treatment.
The loyalty program will also be used to push mobile bookings.
Users booking on mobile will get three times as many points compared to a desktop transaction.
Points in the Expedia+ Rewards program are converted to a cash value which users can use on Expedia.com for further bookings without blackout dates.
"We continue to evolve Expedia+ Rewards to ensure it’s the best travel loyalty program for the way real people want to travel," said Expedia vice president, global marketing David Doctorow.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike