United Kingdom
United States
Asia Pacific
Expedia launches new ad campaign
Expedia.com has come up with a new brand campaign that it says “highlights the reasons why booking with the online travel agency makes all the difference.”
“We’re choosing to strike a different tone in our advertising than the rest of the industry, one that recognizes that our travelers are confident people looking for a terrific partner to get them the trip that they want, and are not helpless people in need of a protector,” said Paul Leonard, vice president of brand marketing at Expedia.com.
Expedia.com is rolling out a series of nationally broadcast television ads in 2010.
According to Expedia, the first TV spot, “Girls’ Weekend,” introduces a visual metaphor of “building blocks” that represent the unique and personal way in which travelers interact with Expedia.com to plan and book their travel.
The company’s new tagline, “Where you book matters”, summarizes the strategy behind the new brand campaign launched over the holidays.
The campaign includes the new tagline, a redesigned brand logo, and an integrated advertising campaign initially featuring TV, print, outdoor, and online executions.
By David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel