Expedia retires US HomeAway brand
Expedia Group has announced further streamlining of its business with major vacation rental brand HomeAway disappearing from the US.
It will instead focus its vacation rentals business through Vrbo.
From next month, HomeAway users in the U.S. will be redirected to Vrbo.com.
"Through the years, the Vrbo brand has consistently outperformed HomeAway with family travelers. Unifying our vacation rental brands under Vrbo allows us to focus our energies on providing the best travel experience," said Peter Kern, Expedia Group vice chairman and CEO.
By streamlining the segment the company can dedicate more resources to marketing, engineering and customer support for Vrbo.
Expedia says the Vrbo portfolio of homes is better suited for family travel.
Vrbo is present in 15 countries across the Americas, Europe, the Middle East and Asia Pacific.
"Our singular focus on Vrbo means we can do more to give families amazing vacations and deliver quality bookings for our partners," said Jeff Hurst, president, Vrbo.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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