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Experience Kissimmee becomes NFL London sponsor
Experience Kissimmee, the official tourism authority for Osceola County, Florida is the official Travel Destination of the NFL in the UK.
It inked a partnership the National Football League UK.
The sponsorship will kick off with the NFL London Games, featuring: Minnesota Vikings vs. New Orleans Saints (2 October), New York Giants vs. Green Bay Packers (9 October) and Denver Broncos vs. Jacksonville Jaguars (30 October).
In 2021, the NFL London Games produced a global viewership of more than seven million, with 122,000 attending two sold-out games at Tottenham Hotspur Stadium.
Kissimmee, trademarked as the Vacation Home Capital of the World, is a major gateway to outdoor activities and theme parks.
The deal with the NFL in the UK will offer Experience Kissimmee marketing opportunities inside both Tottenham Hotspur Stadium and Wembley Stadium, as well as online digital assets, to showcase Kissimmee as a family-oriented destination.
“We are excited to partner with the NFL on their London Series,” said DT Minich, President/CEO of Experience Kissimmee.
“The United Kingdom has been and continues to be our largest international market with more than 800,000 visitors to our destination in 2019.
This opportunity will further our reach and will also enable us to connect with key markets across the United States.”
In addition to the NFL London Games, Experience Kissimmee also supports the NFL UK Flag Football program, a non-contact version of American Football that has been gaining popularity in the UK over the past five years.
Henry Hodgson, Managing Director of NFL UK, said: “We are very pleased to be partnering with Experience Kissimmee. Together we can create some exciting opportunities to connect with new audiences and to expand the sport.”
This is the second major sports sponsorship that Experience Kissimmee has had in the UK.
They previously sponsored West Ham United from 2016-2022.
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