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Experience Kissimmee marks a decade of milestones
Experience Kissimmee is celebrating its 10th anniversary, reflecting on a decade of achievements.
Over the past decade, the organization has been committed to promoting Osceola County as a premier destination.
It has grown to having more than 1,000 partners.
“I could not be prouder of the incredible milestones we’ve reached while staying steadfast to our mission. Our growth has been extraordinary,” said DT Minich, President and CEO of Experience Kissimmee.
“From doubling our impact in tourism to expanding our global reach, we’ve helped Osceola County evolve into a world-class destination.”
Since 2014, visitation has grown by 70%, with over 10.4 million visitors in 2024 alone.
Tourist Development Tax (TDT) collections have doubled, reaching $81.6 million in 2023.
International representation has expanded significantly, from just three countries in 2014 to 17 in 2024, furthering global reach.
The Kissimmee Sports Commission has played a vital role in driving economic growth, with room nights in the sports segment increasing from 90,000 in 2015 to over 450,000 in 2024.
The overall economic impact from sports events has exceeded $1 billion over the last ten years.
Over the years, Experience Kissimmee has continued to expand strategic partnerships to increase brand awareness, such as Brand USA, Brightline, Brighton & Hove Albion F.C., Jacksonville Jaguars, Major League Baseball (MLB), National Football League (NFL) in the UK, Osceola Magic, Rangers FC and Visit Florida.
The Meetings Team has nearly doubled lead volume from 2015 to 2024, with contracted room nights increasing from 162,229 in 2015 to 370,709 in 2024.
Since May 1, 2023, the partnership with Trees4Travel has planted 60,102 trees to offset carbon emissions from travel.
In 2018, Experience Kissimmee trademarked Kissimmee as the Vacation Home Capital of the World, and this year, Osceola County celebrated its first Michelin Key for the ette hotel.
Looking ahead to the next decade, there is a continued focus on innovation, strategic partnerships and service.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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