Explore Minnesota director Lauren Bennett McGinty recently shared details of the state’s current tourism strategy a travel industry outlook for 2022.
According to McGinty, a full recovery to pre-pandemic levels is not expected until late 2023 or early 2024, but ‘we are working our way back and anticipate stronger travel volume in 2022.’
“Minnesota is a unique, four-season destination, and we have a major opportunity moving forward to position the state as a top 10 travel destination,” McGinty recently said during the annual statewide conference.
Explore Minnesota also unveiled its new “Dream State summer marketing campaign.
The new marketing effort conveys a mystical view of some of the state’s most popular attractions
It is targeting travelers in Missouri, Indiana, Michigan, Ohio, Montana, Wyoming and Utah, as well as traditional markets.
“After nearly two years of pandemic constraints, Explore Minnesota is ready to execute a new strategic direction to attract travelers,” McGinty added.
“We have a lot of events and plenty of great ideas in place to build a bigger, bolder and brighter future for Minnesota tourism.”
Since the onset of the pandemic, Explore Minnesota supported hundreds of Minnesota communities with more than $3 million in tourism crisis and recovery grants.
