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Face-to-face meetings face smaller future demand
They will still be important but in a decade, face-to-face meetings will be fewer, smaller and even more competitive than they are now, predicts Fast Future Research.
"The results highlight that demand for live events is expected to hold strong out to 2020, but to attract customers will require significant innovation in meeting formats, business models, organizational capability and the use of technology," International Congress and Convention (ICCA) CEO Martin Sirk said in a statement.
Fast Future — which is conducting Convention 2020 with support from sponsors such as IMEX and ICCA show:
• The quality of networking will be the single biggest factor influence meeting attendance, according to 76 percent of planners.
• There will be more smaller, specialized meetings, according to 79 percent of planners.
• Events will need to offer strong price-based incentives in order to attract attendees, according to 77 percent of planners.
• Live video streaming, social networking and mobile event content will be the most popular forms of meeting technology, according to a majority of respondents.
• Technology will help event organizers capture and analyze every activity, presentation and conversation at their meetings, according to 93 percent of planners.
• Ethical and environmental factors will continue to influence meeting attendance, according to 70 percent of planners.
• Venues at schools, universities and colleges will offer the most competition to convention centers, according to almost two-thirds of planners.
By David Wilkening
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