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Family travel site wins lastminute.com backing
A new online travel service aiming to simplify the process of choosing and booking family holidays and days out has won the support of lastminute.com and Real Holidays.
Takethefamily.com claims to be the first service to offer advice, destinations and booking in one place.
Lastminute.com is supplying product and fulfilment to takethefamily.com via white label fuctionality.
Users wanting tailored packages or the advice of a travel agent can contact specialist family agency Real Holidays.
The website offers a range of planning and booking services for family holidays, weekend breaks and activities in the UK and other parts of the world.
The site covers more than 40 destinations and features special offers from “family-focused” companies, including Center Parcs and Hilton Hotels.
It also offers a feedback section to allow users to pass on their own experiences of family destinations and travel services.
Take the Family founder Andy Cook said: “We’re hoping to make it easier for parents to become more adventurous in planning trips
“Family holidays don’t have to be just bucket and spade, although the best ones still often are. Nowadays families can do pyramids and sphinxes, lions and tigers, whales and dolphins and even bungee-jumping and white-water rafting. Whatever their needs, we aim to become the first place every parent should visit.
“We developed this service because we found as parents that there was a real gap in the market for a comprehensive, online, family-friendly holiday website.
“The growth in internet use, and particularly the rapid expansion in broadband households, makes online holiday booking the natural choice for the future.”
Report by Phil Davies
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