Family Traveller-Sailawaze Live showcases immersive travel inspiration

Family Traveller Live, together with Sailawaze Live, will host their inaugural show on 22 & 23 March 2025 at the Allianz Stadium, Twickenham.

The weekend is set to revolutionise the way consumers discover new holiday destinations, hotels, cruise brands and visualise their next travel experiences.

The two-day interactive event is an opportunity for travel brands to engage with families and keen holidaymakers in a more immersive way.

It sees the first ever Zip Line across the Allianz Stadium, Twickenham, abseiling from the stadium, MTB track, Parkour, climbing walls, surf and ski simulators.

There is also a go-kart track, live kitchen cook-offs and a VR theatre.

For those new to cruise, there will be seminars and activations covering all elements of the industry, including luxury, river, expedition, family and LGBQ+.

Family Traveller Live is set to attract an affluent family audience with children whilst Sailawaze Live is aimed at the 40–60-year-old ‘yet-to-cruise’ demographic market across London and the South East.

Early bird tickets are available from £55 (for a family of four) and kids under 5 go free.

Travel brands confirmed include: Visit Florida, Seychelles Tourism, Visit St Pete Clearwater, Ottawa Tourism, Audley Travel, Trailfinders, Simpson Travel, Experience Travel, JA Resorts, H Hotels, Norwegian Cruise Lines and Ambassador Cruise Line.

Many more activations and sponsor opportunities are expected to be released over the coming weeks.

Andrew Dent, founder and CEO of the Family Traveller brand said: “We are reimagining what a consumer travel show can be. The Allianz Stadium, Twickenham provides us with a unique venue that perfectly fits our ambitions to create an experiential festival vibe.”

“We are working with brands to bring activations that can be aligned with the amazing offerings of their destination, cruise line or hotel.”

For brands big or small wanting to get involved, there are exhibitor packages available at all budgets – for single hotels through to national tourist boards.

The show’s target demographic is household income over £100,000 and catchment area includes three million households within a one-hour drive from Twickenham.

Marketing teams looking to capitalise on the iconic Allianz Stadium venue, can also purchase advertising slots on the stadium jumbotron screens, which can be used for running TV adverts or digital advertising.

Visitors can also book stadium tours and visit the World Rugby Museum, as well as enjoy coaching clinics on the day to children of all ages.

For smaller children there will be a kids activity zone, LEGO build area, games room and soft play area.