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Far East Hospitality inks Hotelbeds data insights partnership
Hotelbeds and Far East Hospitality have strengthened their long-term cooperation with a new strategic agreement.
It will see the bedbank share its exclusive data insights with Far East Hospitality, increasing its competitive advantage.
Through a series of customised, data-driven reports, Far East Hospitality will also be able to view current industry trends, tailored to each hotel’s needs.
"At Hotelbeds we have exclusive information about markets, changing traveller trends and bookings, all in real time," said Miguel Anaya, Regional Sourcing Director at Hotelbeds.
"What we want to achieve with this partnership is to share this information directly with Far East Hospitality, providing them with unique insights that will help them maximise their opportunities."
Far East Hospitality has properties across Australia, New Zealand, Europe and Asia-Pacific including 17 hotels in prime areas in Singapore and Malaysia.
All of them will now be able to benefit from insights provided by Hotelbeds.
The group’s portfolio is still accessible for Hotelbeds’ network of more than 60,000 travel advisors.
Malcolm Leong, Head of Revenue Management at Far East Hospitality said: "We are delighted to enter into this partnership to gain exclusive insights into their data to help us drive significant business opportunities."
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