Farecast: first to offer planning tool for airfare predictions

Wednesday, 17 Jul, 2007 0

MSN^®and Farecast.com, the airfare prediction Web site, announced an agreement for MSN to offer its users free airfare predictions and planning tools on the MSN Travel Channel.

“The addition of Farecast’s innovative technology and planning tools on MSN Travel will empower its millions of monthly users to make more informed decisions when planning and shopping for travel,” says Farecast.

This agreement marks the first distribution deal for Farecast to bring its travel technology and planning tools to a broader consumer audience, the company says. Farecast joins the existing list of travel content partners on MSN, including Expedia, Frommer’s and Travel+Leisure.

In addition to free airfare predictions, MSN Travel users will be able to access Farecast’s unique travel planning tools. With Farecast, MSN customers will be able to answer many trip-planning decisions, such as when and where they should travel, where they can afford to travel on their budget, and the best airfare deals from their home airport.

“Farecast is changing the way consumers shop for airfare by helping them answer the difficult question, ‘Should I buy now or wait?’ when shopping for an airfare,” said Jeff Dossett, executive producer and general manager at MSN.

Farecast.com is the only travel Web site that uses a database of over 175 billion airfares to help consumers know when to buy and when they have found a good deal when shopping for travel, according to Farecast.

In a recent audit, Navigant Consulting Inc. said that Farecast’s predictions are 74.5% accurate, and travelers purchasing two tickets could save an average of $55 by using Farecast’s predictions.

Report by David Wilkening

David

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