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Final push for consumer votes in the British Travel Awards
Consumer voting for the 2024 British Travel Awards (BTA) is now entering the home stretch.
With voting closing on 29 September, nominated travel companies have just a few more weeks to lobby for consumer votes.
Votes have been coming in all summer in support of favourite travel companies.
BTA consumer media partner Reach Solutions, publisher of the Mirror and Express national titles, has been promoting voting through advertising and editorial.
BTA director of events and partnerships, Lorraine Barnes Burton, said: “Three quarters of a million votes have been cast so far but there is still time for there to be a dramatic change in the companies leading the field.”
“Nominated companies who haven’t got around to lobbying for votes can still turn it around with some strategic tactics to encourage customers to vote.”
Lobbying tactics include companies using the BTA direct one-click ‘Vote for Us’ button on their websites, social media, emails and with direct customer database mailouts.
In addition, BTA sponsored e-newsletters have been sent to over 400,000 past voters.
Consumers are encouraged to vote by entry into a prize draw, with the chance to win holiday prizes.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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