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First loyalty program for young cruisers?
Royal Caribbean International announced it was introducing the first loyalty program specifically designed for cruisers below the age of 18.
The Crown & Anchor Society Youth Program will offer membership benefits for younger guests every time they sail with the cruise line.
Additionally, the launch of Liberty also will introduce new enhancements in Royal Caribbean’s Adventure Ocean children and teen programming.
“With the increase of multi-generational travel, it has become even more important to provide intriguing programs that cater to young cruisers as well as to adults,” said Adam Goldstein, president of Royal.
Teens and children will earn tailored benefits through Royal Caribbean’s Crown & Anchor Society Youth Program, as well as earn cruise credits with the cruise line.
Children will automatically attain their parent’s membership level — whether Gold, Platinum, Diamond or Diamond Plus — when enrolled in the program.
Members will be welcomed at the beginning of each cruise with a Youth Ultimate Value Booklet, which includes coloring pages, puzzles, games, and special offers for onboard amenities, including Ben & Jerry’s; Airbrush Tattoo; arcade games; and others.
During the cruise, members also will receive a commemorative gift of Crayola Twistable crayons or a Royal Caribbean messenger bag. Parents can enroll their children in the program via the cruise line’s website or through the Crown & Anchor Society customer telephone.
Report by David Wilkening
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