United Kingdom
United States
Asia Pacific
Flight Centre fined for misleading promotion
Travel agency group Flight Centre paid a $252,000 penalty to the Australian Competition and Consumer Commission for allegedly misleading customers in a holiday period promotional campaign.
The Flight Centre promotion offered $250 vouchers for customers spending at least $1,500 on holiday packages during the 2018 Christmas and 2019 Easter season.
The vouchers could then be used for a future travel booking.
However the ACCC said Flight Centre failed to disclose at the time that the vouchers were only valid for the new booking when spending more than $5,000.
"We are concerned that consumers were enticed to purchase their holiday through Flight Centre to obtain a voucher they were not able to use without spending another $5,000, when this was not adequately disclosed," ACCC commissioner Sarah Court said.
"Businesses are warned that the terms and conditions of any deal or promotion must be prominent, so that consumers understand what is involved in redeeming the offer."
Flight Centre sent out the voucher offer to about 35,000 consumers.
Flight Centre has settled the penalty fine but has not admitted liability.
However it has now waived the requirement to spend at least $5,000.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel