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Flight Centre forward to the Future!
Flight Centre has unveiled an innovative new Shop of the Future design which will provide a blueprint for the company’s next generation shops and will include a host of special features for customers.
Key features of the state of the art store located in Melbourne’s Endeavour Hills Shopping Centre include:
An in-store LCD screen with rotating destinational imagery;
In-store customer terminals for client research;
An On-sale Now panel featuring current advertising campaigns and specials;
Swivelling consultant terminals that allow clients to view product and destinational images;
Improved world maps with feature destinations in brochure format below
Dedicated client areas; and
Comprehensive travel library with magazines, essential information and direct access to brochures.
Flight Centre Australian Executive General Manager Sue Garrett said the new design was fresh and modern and would showcase innovative marketing concepts and that signage and other key branding elements, including the popular Flight Centre captain, would also be more visible.
Ms Garrett said, “With the continued popularity of our shops, we felt the time was right to really focus on and enhance the holiday shopping experience for our customers.”
She added, “The new shops will be both interactive and dynamic for customers and will highlight the full range of travel products the company’s expert consultants offer and importantly, we have placed great emphasis on creating a welcoming atmosphere that will give customers a feeling that their holidays have begun from the moment they walk through the door.”
Ms Garrett said the shop and internet upgrades were part of Flight Centre’s ongoing strategy of improving its customer experience across all sales channels and it will continue to invest in its multi channel sales network, with an upgrade of its global shop network and an enhanced internet offering on the way. Flight Centre has also recently added Lonely Planet content to its Australian websites and is calling for tenders for an enhanced online booking facility.
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