Flight Centre launches first ever UK brand refresh - TravelMole


Flight Centre launches first ever UK brand refresh

Wednesday, 10 Jul, 2019 0

 

Flight Centre has begun rolling out its first brand refresh since it launched in the UK in 1995.

The multi-million pound repositioning campaign, All travel, No worries, was designed by creative agency Brave and developed with Flight Centre’s in-house studio.

Head of retail marketing Yvonne Hobden, who has been working on the project since joining the company last year, said it represented the company’s biggest-ever marketing spend in the UK.

It will be rolled out across the company’s 80 UK stores from this week as well as on its website and social media channels.

The campaign includes a TV advert, which will be screened in the coming months.

 

 

"This is an extremely exciting time for Flight Centre as we embark on a new brand positioning, the first since our UK launch in 1995," said Hobden.

"This is the biggest investment we’ve ever made in a marketing campaign and this demonstrates our continued commitment to our high street store network and the importance we attach to the personal service provided by our talented travel consultants."

Flight Centre said the campaign will be accompanied by a new, ‘light-hearted tone of voice’ in its marketing to ‘better reflect their people and their culture’.

Flight Centre also said it had steered away from chatbots and algorithms to focuses on the personal service provided by its 700-plus travel consultants in the UK.



 

profileimage

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari