Florida’s vacation rental study: Direct bookings surge

Tuesday, 14 Jan, 2025 0

Florida’s short-term rental market is evolving, with new data suggesting a growing preference for direct bookings among travelers.

The new data comes from vacation rental management platform Hospitable.

Hospitable reports that direct bookings nearly quadrupled among its Florida-based customers in 2024, growing by 343.6% from just 422 in 2023 to 1,872 last year.

While direct bookings remain a much smaller share of the market compared to Airbnb’s 288,885 reservations in 2024, the growth signals a significant shift in how property managers and travelers are connecting, the report says.

April turned out to be the most popular month for direct bookings, as many travelers likely started planning their summer getaways early.

This increase in direct bookings in Florida mirrors the growth seen by Hospitable’s customers globally with a 440% rise in direct bookings in 2024.

Still, Airbnb continued to dominate the Florida market, accounting for 89% of reservations recorded by Hospitable’s customers in the state.

Year-over-year, the platform experienced a notable 30.4% increase in bookings.

However, other platforms also saw significant gains including Booking.com which more than doubled.

In total, Hospitable customers in Florida recorded 325,583 bookings in 2024 (through Airbnb, Booking.com, Vrbo and direct),.

Pierre-Camille Hamana, CEO of Hospitable, said: “For years, platforms like Airbnb have been the go-to for property managers and hosts. While they’re still a key part of the mix, more and more owners and managers are seeing the benefits of direct bookings.”

“As technology keeps advancing and both hosts and guests see the perks of direct bookings, this trend is only set to grow.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Why Avalon Waterways: Happiness flows on an Avalon river cruise. From Asia to South America and Europe to the Nile,...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

In 2024, The Red Sea will be ready to welcome 300,000 guests in line with the completion of 16 hotels...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...