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Focus on Canada: Cruise organization launching new strategy
The Atlantic Canada Cruise Association (ACCA) is launching a new marketing strategy which promotes the area as a unique cruise line destination.
Loyola Hearn, Minister of Fisheries and Oceans recently announced $250,000 in federal government support for the ACCA through the Atlantic Canada Opportunities Agency’s Business Development Program.
“The Government of Canada understands that tourism plays a vital role in stregthening the economy in this region,” said Mr Hearn.
Some of the world’s most renowned cruise lines visited Atlantic Canadian ports in 2007, and efforts to increase cruise visits to the region will continue as a result of funding from ACCA. The $250,000 investment is directed towards the ACCA’s two-year marketing plan aimed at increasing industry demand.
The ACCA reported close to 300 port of call visits in Atlantic Canada for 2007, bringing almost 600,000 passengers and crew visits to the region.
Cruise ship visits to Atlantic Canada have increased by 33% since 2000.
In addition to market research, the ACCA has developed a comprehensive two-year marketing plan, which includes a new look, and a number of marketing initiatives which the Association says will continue to boost the number of cruise passengers visiting Atlantic Canadian ports.
“The Atlantic Canada Cruise Association has worked aggressively over the past several years to grow the cruise business in the region, and in 2008 we are anticipating a very strong cruise season for Atlantic Canada,” said Cathy McGrail, Chair of the Atlantic Canada Cruise Association.
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