Fred. Holidays showcases major rebrand
Following extensive research, Fred. Holidays has unveiled a major rebrand.
It showcases the company’s evolution and a move to redefine worldwide tailor-made travel.
As part of the timely rebrand ready for Peaks, Fred. Holidays has produced a 52-page guide entitled ‘Re:imagine.’
It introduces the new look and features eight travel trends that the company predicts will be big in 2025:
Re:wind – rail & sail
Re:charge – wellbeing & wellness
Re:connect – culture & multi-generational
Re:act – last minute bookings
Re:wild – nature destinations
Re:invent – solo travel
Re:fine – luxury travel
Re:align – stargazing
Each section features a description of the trend accompanied by two sample packages.
Tricia Birmingham, Fred. Holidays’ Director of Tour Operations, said: “Following research, we realised that our old branding didn’t resonate with customers or trade partners and that our offering was confusing.”
The rebrand is not just about looking good, it is a declaration of our renewed vision – to be the go-to travel provider.”
Every single itinerary is designed with this in mind to inspire customers to explore the world their way.”
To celebrate the rebrand, and in alignment with the Re:imagine campaign, Fred. Holidays has introduced a brand new travel agent incentive scheme called Re:ward which provides agents with the opportunity to claim up to £1,000 per booking.
Valid until 28 February 2025 and applicable to all new Fred. Holidays package bookings, the new incentive offers a range of One4All vouchers dependent on the value of the booking.
£25 voucher for bookings up to £5,000
£35 voucher for bookings between £5,001 and £10,000
£50 voucher for bookings between £10,001 and £20,000
£100 voucher for bookings between £20,001 and £30,000
£150 voucher for bookings between £30,001 and £40,000
£200 voucher for bookings between £40,001 and £50,000
£250 voucher for bookings between £50,001 and £60,000
£300 voucher for bookings between £60,001 and £70,000
£400 voucher for bookings between £70,001 and £80,000
£500 voucher for bookings between £80,001 and £90,000
£750 voucher for bookings between £90,001 and £100,000
£1,000 voucher for bookings of £100,001 and above
Agents can claim their voucher via the agent portal by the end of the calendar month.
Claims will be reconciled and the voucher dispatched 45 days after the end of month submission.
To support agents during the peak booking period, Fred. Holidays will be operating extended opening hours throughout January and February 2025 at the Contact Centre.
From Monday to Friday the opening hours will be 0900 – 2000 (previously 0900 – 1700) and on Saturdays it will be open from 0900 – 1800 (previously 0900 – 1700).
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Learn more about : Fred. Holidays ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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