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Fred Olsen joint TV ads with Thomas Cook
A national television advertising campaign has been instigated by Fred. Olsen Cruise Lines in partnership with Thomas Cook.
The April adverts promote all five ships in the company’s fleet and their worldwide destinations.
Customers will be given the option to call Thomas Cook to book, or text to request a brochure.
The theme of the campaign is the friendly, ‘home from home’ feel aboard Fred. Olsen ships.
The 40-second commercial will be appearing on both terrestrial and satellite channels including ITV1 (Meridian and Central regions), ITV3, Channel 4 (selected regions), More 4, Hallmark, TCM, Alibi, UKTV Gold, Dave, UK Food, UK Garden, and Setanta, focusing on golf programmes.
The line’s marketing manager Mike Bird said: “Well over 90% of our bookings come through the travel trade and Thomas Cook is one of our leading agents, so working in partnership with them makes a lot of sense for both of us.
“We know our customers and potential customers respond well to this commercial and the schedule has been carefully planned to cover TV that reflects their interests – hence the focus on gardening, golf and classic British TV programmes.”
by Phil Davies
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