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Fred. Olsen promotes head of marketing
Fred. Olsen Cruise Lines has promoted Justin Stanton to sales and marketing director.
Stanton, who has been head of marketing for the cruise line since 2012, will take responsibility for the sales department, managed by Neil Herbert, head of sales, and public relations, managed by Rachael Jackson, public relations manager.
He will also continue to head up the marketing department, reporting into MD Mike Rodwell.
The cruise line said the role will ‘concentrate on enhancing and further developing Fred. Olsen’s relationships with trade partners, whilst ensuring that marketing and PR activity continues to drive sales to travel agents, who deliver the majority of bookings’.
Stanton joined Fred. Olsen in 2006 as marketing services manager, primarily responsible for production of brochures and brand advertising.
Previously, he worked for eight years at specialist Tapestry Holidays in the sales and marketing team, latterly as head of marketing.
Rodwell said: "This appointment will further strengthen our management team, and is part of the important restructuring that has been taking place over the last few months.
"Justin’s main objectives will be to continue to refine our marketing output, and to build on the strong relationships that we have with our travel trade partners, who produce the bulk of our bookings."
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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