United Kingdom
United States
Asia Pacific
Fred Olsen targets regional agents
Fred Olsen is looking to recruit more regional cruise agents as part of its multi-media regional ad campaign.
The cruise line has added Harwich, Liverpool and Belfast to its other regional ports making a total of nine regional departure points for 2013/14.
Under the strapline, ‘Bringing the world closer to you’, Fred Olsen is working to increase regional bookings and awareness claiming 90% of the UK population are now within a 90-minute radius of a Fred Olsen cruise.
Nathan Philpot, sales and marketing director for Fred. Olsen Cruise Lines, said: "We are working hard to raise awareness through regional marketing, such as advertising and posters to drive customers into shops so that the demand is there; we just need agents to take the bookings.
"We would really like more agents around our regional ports to get behind cruising. It’s such an easy sell when a cruise ship is on your doorstep.
"We remain committed to supporting and helping all agents to be successful and profitable. The most successful companies are normally the ones with the widest distribution."
To support the travel trade in promoting this campaign, Fred. Olsen’s sales team will be visiting agents in the Newcastle, Liverpool and Harwich areas and will be providing them with a variety of ‘point of sale’ materials to highlight the benefits of Fred. Olsen’s regional UK cruise programme.
See interview with Nathan Philpot.
Diane
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel