United Kingdom
United States
Asia Pacific
Free London Pass for WTM delegates
The organisers of this year’s World Travel Market are offering all delegates -except students – a free London Pass worth £27 in what they claim is the biggest promotion the event has ever seen.
According to Reed Travel Exhibitions the retail value of the promotion – if all visitors were to take up the offer – is £1,217,000.
The Pass, offered in conjunction with Visit London and the Leisure Pass Group, will give visitors free entry to more than 50 of the capital’s attractions, for use on any one day during the week of the show. It can be collected from the Visit London stand.
Marketing executive Deena Lunn told TravelMole that students did not qualify because they were not “travel professionals.”
She added that following the success of last year’s promotion giving visitors a chance to ride the London Eye she expected take-up of the offer to be high.
And Ms Lunn said she did not believe people would visit the show to pick up a Pass and then leave. She told TravelMole: “People are at the show to do business, this is just a little value added promotion for them.” She pointed out that the card continued to be valid for three days after the show had finished, making it ideal for visitors prolonging their stay.
World Travel Market takes place at London ExCel from November 10-13. The free London Pass can be used on any one day between November 10-16.
Related News Stories:
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls