United Kingdom
United States
Asia Pacific
G Adventures rebrands tours for younger travellers
G Adventures has rebranded its ‘Yolo’ programme of tours for younger travellers to 18-to-Thirtysomethings.
The refresh is being made to make it clear to customers that these trips are designed for travellers aged between 18 and 39 years old.
At the same time, the small group adventure operator is announcing eight new trips for this demographic, including a Thai Full Moon Party experience and newly designed trips in Japan, the Philippines, Laos and Indonesia.
G Adventures managing director Brian Young said: "We want to make things easier for our travellers and our agent partners. 18-to-Thirtysomethings makes it clear what is being sold.
"We’re also thrilled to expand our 18-to-Thirtysomethings offering in Asia, as it is the biggest market for our younger UK travellers. Thailand is still the number one place to go, followed by India, the USA and Vietnam."
The youth market is a growing segment of G Adventures’ business globally. Since its launch in 2012, the 18-39 age bracket has seen increased global passenger growth of more than 85%, outpacing the small-group tour operator’s eight other travel styles.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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