United Kingdom
United States
Asia Pacific
Gay travel focus for WTM
Thursday, 14 Aug, 2009
0
Gay and lesbian holidaymakers are to be asked how they want the travel industry to market to them.
A gay and lesbian customer panel forms part of a gay marketing masterclass seminar to be held at World Travel Market in November in London.
Organised and hosted by specialist marketing consultancy Out Now, it is claimed to be the first time the industry has sought the views of gay and lesbian customers at a trade event.
The sector is seen as growing in importance during the current worldwide financial downturn, as it is more resilient during tough economic times.
Out Now Founder and chief executive Ian Johnson, who is to chair the 90-minute masterclass, said: “The travel industry can struggle when it comes to marketing to the G&L community.
“The G&L market is even more important to the travel industry than it ever was before as it has a more resilient appetite for travel, meaning the industry cannot afford to get its G&L marketing strategy wrong.
“Gay customers really are the greatest experts of all when it comes to designing gay marketing strategies that work. That’s why this year Out Now is bringing the opinions of gay travellers themselves into the discussion at WTM.
"In hearing their opinions, discovering relevant motivators and unlocking the key travel concerns of gay and lesbians customers themselves during this innovative seminar, those attending will discover a wealth of practical information able to be profitably applied to the development of their own lesbian and gay marketing strategies during 2010 and beyond.”
by Phil Davies
Phil Davies
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights