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GDS hotel bookings on the rise
Hotel revenue from global distribution systems and their internet sites were up 16.8% in the first quarter of 2007.
According to a quarterly review by TravelCLICK, the number of electronic room nights booked for the first quarter increased 5.7% over the same time last year, while the average daily rate (ADR) increased by 10.5%.
The average length of stay for the first quarter 2007 stayed the same at just over two nights.
The results, compiled from data from the four main GDs companies – Amadeus, Galileo, Sabre and Worldspan – also showed that luxury hotel room nights booked through travel agents increased 15% and surpassed $360 per night in ADR.
“The luxury hotel market is benefiting greatly from travel agent-generated bookings to sustain high levels of ADR growth,” said John Hach, vice president of eMarketing products at Chicago-based TravelCLICK.
“The ADR growth and room night increase are creating a more than $100 per night ‘wall’ between the luxury and upscale market segments. Highly targeted advertising strategies are vital to differentiate luxury properties that are vying for the large ADR opportunity within the travel agent channel.”
In the first quarter, London was the top destination market, with an 18.9% growth in room nights booked and a 16.5% rise in ADR.
It was followed by New York, which saw a 6.6% and 8.8% rise respectively.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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