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Genting Cruises links with China Southern Airlines for fly-cruise partnership
Genting Cruise Lines has inked an agreement with China Southern Airlines to establish a fly-cruise partnership.
It is focused on Guangzhou with the aim of making the city a major air and cruise hub.
Asia’s largest carrier will join with Genting brands Star Cruises and Dream Cruises to share resources in product development, sales, marketing and promotions with a new ‘Air + Cruise + Travel’ programme targeting leisure and MICE groups.
"As the first cruise line dedicated to the development of the cruising industry in Southern China, Genting Cruise Lines is pioneering this cross-industry strategic collaboration with China Southern Airlines to initiate the full-fledged launch of the fly-cruise concept in China," said Kent Zhu, president of Genting Cruise Lines.
"It is our goal to expand the source market of Guangzhou, propelling the advancement and development of the cruising industry in the country."
The fly-cruise partnership officially launches on June 28.
To kick off the programme, one million China Southern Airlines loyalty members can get exclusive onboard dining credits when booking a fly-cruise package including direct flights from any of 40 cities in China.
"This partnership on the promotion of fly-cruise will leverage on our extensive route network of Chinese and Asian destinations, as well as the strategic fleet deployments of Genting Cruise Lines to set an unprecedented quality of fly-cruise travel that allows seamless connections between the air and the sea," said Laijun Luo, director general of the commercial steering committee at China Southern Airlines.
It is also being supported by the Tourism Administration of Guangzhou Municipality which will host the Guangzhou Cruise Tourism Culture Festival where the fly-cruise programme will be heavily promoted.
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