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Genting HK reveals new Asian premium cruise brand
Tuesday, 12 Nov, 2015
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Genting Hong Kong has officially announced the launch of a new Asia focused cruise brand targeting premium cruisers.
Dream Cruises’ first ship, Genting Dream will begin sailing in November 2016, followed by a second vessel, the World Dream, a year later.
Travel industry veteran Thatcher Brown has been appointed as CEO of the startup.
"It is our mission to transpose the legendary six-star service standards of Crystal Cruises and to customise them to serve the fast growing Chinese market and all our Asian guests," said Brown.
"All front line staff will be able to speak Putonghua, along with English, as the secondary language onboard."
Genting Hong Kong also owns luxury line crystal cruises and Asia based Star cruises.
The Genting Dream will be built in Germany and will accommodate 3,400 guests and 2,000 crew members.
It will homeport in Guangzhou and Sanya, China, and Hong Kong and will initially offer two-night weekend sailings from Guangzhou each Friday, and also five night cruises each Sunday.
"As the first company to offer cruises in China more than 20 years ago with Star Cruises, we conceived Genting Dream three years ago to be the only purpose-built premium category new build for the Asian, and specifically Chinese, market," said Tan Sri Lim Kok Thay, CEO of Genting HK.
"Dream Cruises’ ships will be the most spacious ships in the Asia Pacific and provide the highest level of guest service in the region. The launch of Dream Cruises completes the company’s mission of having a brand for each of the three major cruise market segments – Crystal Cruises for the luxury segment, Dream Cruises for the premium segment and Star Cruises for the contemporary segment."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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