United Kingdom
United States
Asia Pacific
Genting launches Asian focused river cruise brand
Genting Cruise Lines has announced the introduction of a new specialty business aimed at luring more Chinese travellers to European river cruising.
It announced Crystal International Asia which is in cooperation with Crystal River Cruises.
The new brand will have product offerings specifically targeting guests from China and across Asia aboard the Crystal Mozart.
It will have Asian inspired features and services for guests ‘without having to forgo the comforts of home.’
"With the Asian cruise market currently enjoying unprecedented growth, our more experienced cruisers are looking for new destinations and adventures outside of local waters," said Michael Goh, head of international sales for Genting Cruise Lines.
The new Asian-friendly product will launch on the Crystal Mozart from March 2020.
The vessel offers a variety of all-inclusive journeys on the Danube River which will include special Christmas Market cruises.
There will be dedicated English and Chinese speaking butlers and a menu of Asian and international dishes.
Shore experiences will be conducted by English and Chinese speaking tour guides.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations