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Germanwings introduces new fare structure
Germanwings has introduced its new pricing structure with an "a la carte" approach.
The new system, first announced in December, means passengers will be able to choose between three different price segments:
– Best is the top category aimed at business travellers and "discriminating" leisure travellers, with seating in the first three rows, more leg room (32 inches), empty centre seats, lounge access and fast lane security.
– Smart is a package with additional but limited services, such as assigned seats in the front section of the aircraft, in-flight snack, non-alcoholic beverages and a 23 kg free luggage allowance.
– Basic is a pure low-cost flight offer, for passengers who are happy to sit from row 11 and don’t want the other ‘frills’.
The three new fares have been available over the internet since Monday, and will be available for booking in travel agencies from 12 April.
Carsten Spohr, member of the Board of Deutschen Lufthansa which owns the low-cost brand, said: "This approach is the key for Lufthansa to continue to profitably operate internal European routes beyond our hubs. By creating a highly-attractive offer for our clients, we are also improving Lufthansa’s cost effectiveness."
According to current plans, the "new" Germanwings is to operate a fleet of 87 aircraft by the end of 2014.
This will include 64 Airbus A319s and A320s as well as a further 23 CRJ-900 aircraft owned by Eurowings-Luftverkehrs AG which will in future fly solely for Germanwings.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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