United Kingdom
United States
Asia Pacific
Getaway brand to be wound down
North America specialist operator Getaway is to be wound down by parent company Indigo Holidays.
Eleven staff have been made redundant as a result of the decision to close the brand which has been blamed on the expiry of an contract to run an own-label US and Canada programme for First Choice.
Indigo Holidays managing director John Harding described the First Choice arrangement as a “very substantial” part of Getaway’s business.
As a result the brand is to be wound down when its ATOL licence expires at the end of March next year and no further bookings are being taken.
Harding stressed that the 400-500 existing bookings would be honoured and all suppliers would be paid.
He said that attempts had been made to replace the First Choice business but this had proved unsuccessful.
“We were unable to replace that business and therefore the continuation of the brand became untenable, sadly,” said Harding.
Direct-sell operator Indigo acquired the Getaway brand a year ago.
Report by Phil Davies
Phil Davies
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