Travel industry social media agency Ginger Juice has appointed Helen Hays as social media manager to enhance and expand its range of social media solutions.
The new position has been created in response to rapid business growth during 2016.
Hays moves from family business Hays Travel, where she spent three years developing and managing social media activity for the group.
She specialises in using Facebook to deliver revenue through the use of smart advertising techniques and engaging content.
She will manage the London office’s social media team, drive growth of the agency’s client base and will spearhead the agency’s soon-to-launch social media training brand.
Ginger Juice managing director Bruce Martin said: "I’m absolutely delighted that Helen is joining our team.
"Helen’s the perfect fit; she has passion for results-driven social media, she’s bursting with creative ideas and has that all important travel industry know-how."
Hays’ appointment comes as Ginger Juice enters its fourth year of business.
Hays said: "Driving results through social media is what excites me. Being creative, pouring over analytics, trying and testing ideas, and finding out what works, is something I really enjoy.
"I feel that I share the same ethos as Bruce and the team at Ginger Juice, where they focus on adding value and driving results. With the low cost of social media advertising it’s an exciting time and I’m looking forward to seeing what we can achieve together."
