United Kingdom
United States
Asia Pacific
Going local boosts Royal Caribbean
SYDNEY – Royal Caribbean’s Australian team has launched the cruise line’s new “Feel Special†marketing campaign locally.
It has also introduced a number of initiatives to tailor Royal Caribbean’s offerings to the Australian market.
This includes selling all Royal Caribbean, Celebrity and Azamara cruises in Australian dollars and publishing the first ever Celebrity Cruises and Royal Caribbean Cruises brochures with Australian pricing.
Royal Caribbean said the Australian cruising market had responded positively to having a local office, if the sell-out third season of Rhapsody of the Seas was anything to go by.
Adam Armstrong, commercial manager, Royal Caribbean Cruises Australia, said, “We’ve enjoyed record loads and yield on our Rhapsody of the Seas cruises from Sydney – and to top it all off, we’ve just launched the most incredible ship ever built, Oasis of the Seas.
“All of this couldn’t be achieved without significant support from our trade partners, who have warmly welcomed our brands as a fresh new choice in cruising for Australians and are now benefitting from a dedicated office.â€
Armstrong said 2010 was shaping up to be another busy year for Royal Caribbean
“We have two new ships to launch – Celebrity Eclipse and Allure of the Seas.â€
Ian Jarrett
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak