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Good news for Hotels
The latest HotelBenchmark™ Survey by Deloitte makes for some interesting reading, particularly in light of the gloomy profit forecasts featured in today’s news.
In fact, Hoteliers should be preparing to recruit staff and get in the builders if the projections prove correct. For the first 9 months of 2005, growth exceeds any other year with the exception of 2000, the Olympic year. Not only that, but revenue per available room is at $116, only $2 behind that benchmark year.
With international arrivals tipped to reach 9 million by 2014, and Tourism Australia involved in marketing campaigns around the globe, the value of inbound tourism is tipped to soar to over $32 billion.
In July, TA and Qantas also embarked upon an AUD$60m three year global destination marketing partnership. With the goal of increasing international demand, TA and Qantas will work together on joint global marketing campaigns in twelve of Australia’s key source markets, namely the UK, USA, Canada, Germany, France, Italy, Hong Kong, China, Singapore, Japan, India and New Zealand.
City by city, Brisbane leads the growth in average room rates with a 13.1% increase ytd , followed by Perth at 8.3% against a National average of 6.5%.
The only area of concern noted was a slight downturn in domestic tourism due to the strong Aussie dollar making overseas holidays more attractive.However, as airlines add more routes and the overseas marketing campaigns gain pace, the future looks rosy for Australian hoteliers.
For more information, go to:http://www.hotelbenchmark.com/index.aspx
Graham Muldoon
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