Green masterclasses series unveiled for autumn

Casa Artusi the venue for a special masterclass

Key global figures in sustainable tourism to lead Italy seminar groups

A different and very potent sort of seminar has been announced to take place in the glorious hills of Italy’s Romagna in September.

The event combines 5 seminal masterclasses, and field visits to get a real experience of green tourism in action in a destination that has been welcoming tourists for many years and is now going green.

Destination managers, NGOs, tour operators, destination businesses, academics will learn from world-class authorities sustainable tourism thought-leaders in an iconic and very beautiful green destination which has lake and mountain tourism, seaside tourism, cultural and food and wine tourism.

Participants will investigate green tourism in depth. and learn…

How to maximise destination income, minimize destination expenditure and create more profitable, more efficient, healthier, more sustainable destinations

Green Takeaways will include:

Private public partnerships, destination branding and sustainable destination funding

• Integrating stakeholder groups
• Upcoming opportunities for greening destinations
• Dramatically increased destination revenues
• Practical results-based sustainable marketing practices,
• Opportunities to get high value minimal impact tourism
• Opportunities to access global green marketplace

Masterclasses are as follows:

12 September:

The Big Picture: Innovative destination insights led by Professor Geoffrey Lipman

Venue: Longiano castle

A man with unrivalled experience of the travel and tourism industry and who has been at the fore of green tourism since he founded Green Globe as Executive Director of the WTTC… Professor Geoffrey Lipman was President, WTTC; Executive Director, IATA; Assistant Secretary-General, UNWTO. President, International Council of Tourism Partners and Director of greenearth.travel. He is Visiting Professor, Victoria University, Australia, Hasselt University, Belgium, Oxford Brookes University, UK, Jeju National University, and George Washington University,

Informal afternoon field visits are included as part of the masterclass to a local vineyard and an olive grove (with tastings, naturally!)

13 September:

Venue: Milano Marittima

Green Destination Branding: led by Andrea Nicholas and Albert Salman

Biologist Albert Salman MSc, has been involved in sustainable tourism since 1989 when he was involved in the establishment of the Coastal & Marine Union After leading the QualityCoast Award programme, he developed the Global Sustainable Tourism Review (GSTR). Albert created Green Destinations, to provide a platform for certified and other sustainable destinations and for capacity building and training activities.

A woman at the heart of Green Tourism since she helped found the Shetland Environment Agency in 1997, Andrea Nicholas is the Managing Director of Green-Tourism.com – the most credible and largest sustainable tourism certification programme of its kind with over 2,000 members in the UK, Ireland, Italy, Canada and Zimbabwe. With an unrivalled experience of sustainable tourism in depth, the organisation is also behind sustainable tourism certification programmes in Sweden and New Zealand.

Informal afternoon field visits are included as part of the masterclass to see Green Tourism awarded hotels in Romagna and local tourism attractions.

14 September:

Venue: Casa Artusi  Cookery School Forlimpopoli

Food and Drink and other destination yield-enhancing destination opportunities destination integration led by Valere Tjolle and Susy Patrito Silva.

With a background marketing and operating  travel and tourism and as principal of TotemTourism.com, for the last 20 years specialising in the ethical development and marketing of sustainable tourism projects. Valere Tjolle is recognised as one of the world’s Sustainability Leaders. Valere publishes and edits Vision on Sustainable Tourism newswire.for Travelmole.com with over 400,000 subscribers, the world’s largest and mos respected travel industry resource. Valere has published the Sustainable Tourism Report Suite and its successors, http://www.SustainableTourism2015.com and http://www.SustainableTourism2016.com since 2003.

Susy Patrito Silva has been involved in marketing and operating tourism and cookery courses both in Tuscany and now as Director of Casa Artusi known as the "Best Cookery School in Italy" She is the ultimate professional in a colourful and artistic industry

Informal afternoon field visits are included as part of the masterclass to the hilltop hospitality and wine village of Bertinoro.

15 September

Venue: San Patrignano Foundation

How Caring Destinations can make tourism benefit the world led by Gopi Parayil

Gopinath Parayil is a world figure in Responsible Tourism, a keen promoter of sustainability and a believer in social entrepreneurship. He transformed The Blue yonder into a travel company that creates a positive impact in both hosts’ and guests’ lives. A pioneer in Responsible Tourism, he identifies projects and destinations to work with and then transforms them into immersive travel experiences. With his untiring efforts he has created such destinations across India, from Kerala to Rajasthan. He is a founding board member of Asian Ecotourism Network and one of the judges for the prestigious National Geographic World Legacy Awards. Gopi co-founded the Responsible Tourism Networking to bring together like-minded people in the travel industry. He also represents The Blue Yonder in its capacity as official Sustainable Tourism partner at ITB Berlin and ITB Asia.

Informal afternoon field visits are included as part of the masterclass to the dynamic artistic community at Mutonia

16 September:

Venue: Longiano Castle

Full day masterclass briefing on Green Destinations, Big Picture, Destination Branding, and Yield maximization, Caring Destinations with the whole team of masterclass leaders

Costs:

One day masterclasses @ €200 each (buy now @ €150 each)

All 5 masterclasses @ €880 (buy now @ €650)

Prices field visits, refreshments, local lunches and dinners each day.

There will be ample pre, during and post-event folios and information.

To book individual masterclasses: email [email protected]

Book all 5 HERE:

More stories:

New industry Italy green guide out: HERE

Green tourism battle lines are being drawn: HERE