Grenada Tourism Authority launches diaspora tourism ambassador program

Thursday, 14 Mar, 2022 0

The Grenada Tourism Authority rolled out a first-of-its-kind ‘473 diaspora program.’

It is targeting approximately 360,000 Grenadians living in countries around the world.

They are encouraged to join the initiative via the website and complete a 12-module training program to become a 473 connect ambassador.

The online training will equip participants with the tools and knowledge to recommend Grenada to their peers.

Ambassadors receive exclusive access to a list of preferred travel advisors who can then turn their referrals into bookings.

473 connect ambassadors will also be eligible to apply for a membership card, offering extensive discounts on accommodation and experiences across the island.

The card is designed to provide ambassadors with the opportunity to continue learning about Grenada.

Petra Roach, CEO of the Grenada Tourism Authority, said: “It celebrates the contribution of first, second and third generation Grenadians in the diaspora as a critical and important channel to boost visitor numbers to the islands.

“We’re also delighted to be able to offer our 473 connect ambassadors a range of benefits which will help allow them to experience first hand.”

In addition, participants will receive points once their recommended friends and colleagues travel to Grenada, which can be accumulated and exchanged for accommodation, tours, and meals.

At the end of the calendar year, the 473 connect ambassadors with the most referrals from each market, will win an all-inclusive trip for two, inclusive of airfare, accommodation, meals, excursions and transfers.

To introduce the program further, there will be a series of upcoming webinars as well as promotional evenings in London, Manchester, New York, Miami, Toronto and Montreal.

Fam trips will also be hosted for top performers.

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Ray Monty

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