Specialist Chinese PR and marketing agency, Guanxi has been retained to represent London North Eastern Railway (LNER) in the China market.
It is tasked with the management of LNER’s three Chinese social media channels; Weibo, Little Red Book and WeChat, including delivering promotions with tourism partners across all channels.
In-market representation through Guanxi’s Beijing office includes regular sales meetings and training sessions with Chinese tour operators and agents throughout China.
Guanxi also represents LNER at meetings, events and conferences.
To raise the profile of the destinations along the LNER route, a visitation programme for journalists, influencers and VIP tour operators will also form part of the China plan.
Helena Beard, Managing Director, Guanxi, said, “It is always fantastic to win a pitch, but to retain an existing client feels even better.”
“We have worked with LNER for many years, and we look forward to using the partnerships to take the brand forward into this exciting, post-pandemic period.”
“Re-appointing Guanxi to look after our sales and marketing in China was an easy decision. They are well-connected to the Chinese travel trade and media,” said Christopher Stuart, London North Eastern Railway.
Guanxi is a specialist travel PR and marketing agency with offices in Brighton and Beijing.
