HAL orders up freestyle dining

Friday, 19 Jul, 2007 0

Holland America Line announced it was launching a new dining program called “As You Wish Dining,” allowing guests to choose from either traditional pre-set seating and dining times, or a completely flexible dining schedule.

“Providing more options for our guests has been a hallmark of our Signature of Excellence initiative,” said Richard D. Meadows, CTC, executive vice president, marketing, sales, and guest programs. He added:

“Since flexible dining options have become more desirable by many of our guests, we will roll As You Wish Dining out across the fleet to provide the most flexibility, choice and service to our guests.”

Response from a pre-launch phase has been “overwhelmingly positive,” he said.

Prior to their cruise, during the booking phase, guests will choose flexible/open dining or Holland America Line’s traditional pre-set dining time (early or main). Guests with flexible seating may make reservations daily during a cruise up to 4 p.m. or simply walk up anytime during dining hours.

Holland America Line manages reservations and guest preferences through a unique computer system ensuring the same efficient and high quality service for the flexible/open dining as with the traditional pre-set format.

In addition to fixed and flexible/open dining options in the main dining room, Holland America Line features the reservations-only Pinnacle Grill restaurant with Pacific Northwest steak and seafood specialties. Lido also offers casual dining with waiter service and the option to select dishes from the main restaurant menu or regular Lido offerings.

Report by David Wilkening

David

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