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Hand Picked Hotels launches first TV ad
Hand Picked Hotels is launching its first UK TV advertising campaign as it looks to expand its consumer reach and increase direct leisure bookings.
The group is an independent collection of 19 country house hotels and spa resorts in the UK and the Channel Islands.
The advert promotes the benefits of feeling relaxed, recharged and refreshed when experiencing ‘A Night Away’ at a Hand Picked Hotel.
A selection of the group’s characterful period properties in tranquil destinations are showcased throughout the advert, reinforcing the opportunity for guests to escape the everyday and enjoy special moments reconnecting with each other, or with friends, without the distraction of their busy daily lives.
The advert starts this month on channels including Sky, UKTV, More4, Film4 and BT Sport.
The campaign will run for four weeks until the end of January and incorporates a dinner, bed and breakfast offer from £159 for ‘A Night Away’ for two, up until the end of March 2019, when customers book direct with Hand Picked Hotels.
The 30-second advert will be supported by a series of edited 10-second ads designed to capture the core elements of a Hand Picked Hotel experience including breakfast in bed, a swim in the pool, a romantic meal or a leisurely walk in the grounds via an ongoing social media campaign under #HandPickedMoments.
Hand Picked Hotels chairman and CEO Julia Hands said: "Our first TV advertising campaign is an exciting step for us as we look to up weight our current marketing activity across new channels and increase the awareness of our unique collection of hotels to a wider leisure audience.
"I believe the advert succinctly captures the essence of Hand Picked Hotels and offers guests the opportunity to relax and spend quality time together enjoying great facilities and the highest levels of comfort, with the warmest of welcomes.
"With our limited offer representing truly great value this winter, I hope the campaign will define us to a new audience in search of an authentic country house hotel staycation experience this year and beyond."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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