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Hard-hit hurricane areas could also lose tourism
Reduced travel to hurricane prone states could cause a decline in overall travel volume this year, says a new study.
The study of the impact of the hurricanes and higher gas prices found that about 21% less travelers were interested in going to states affected by hurricanes.
But the potential negative impact of the hurricane season on tourism can be mitigated.
“The research shows that only 6% of those were in the process of planning a trip to a state in the region have already cancelled their trip, and 39% still haven’t decided what to do,” said Dr Lisa Araj of Cunningham Research.
The study by Cunningham Research and DataPath Systems was previewed by Dr Suzanne Cook at the Travel Industry of America (TIA) conference in Seattle, Wash.
Measures Dr Araj suggested to help mitigate the loss included ensuring travelers get provisions for refunds for inclement weather. Travelers also can be reassured that there will be no charge penalties on airfare or accommodation changes. Significantly discounted prices could also lure visitors.
The study also found that nearly one-quarter of travelers will take fewer trips by car or RV this year mainly because of rising gasoline costs.
Report by David Wilkening
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