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Hard Rock launches first Reverb brand hotel
Hard Rock Hotels has officially launched new brand Reverb by Hard Rock.
Reverb Downtown Atlanta opened with more hotels to follow over the next two years across the US.
The brand is positioned as an ‘energetic cultural hub for music fans, locals and travelers alike.’
Reverb Downtown Atlanta is situated close to the Mercedes-Benz Stadium and has 195 rooms across 11 floors.
It features the RT60 Rooftop Bar, a Grab n Go outlet and coffee bar, and a Body Rock Fitness Center.
"We crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travelers, but also has a clear Hard Rock feel to it through music," said im Allen, chairman of Hard Rock International.
Accommodations include double and Roadie Bunk Rooms which are decorated with fan-inspired artwork
Bunk Rooms also include a karaoke machine.
To help guests explore the locale, each hotel will have City Guides, which have been curated by local musicians including Atlanta native CeeLo Green.
All Reverb hotels will implement Hard Rock’s Safe + Sound health and safety program such as thermal temperature screening before entering, and social distancing measures.
Written by Ray Montgomery, US Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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