Hawaiian Airlines turns to technology of Orbitz

Friday, 12 Jan, 2012 0

Hawaiian Airlines entered a multi-year partnership with Orbitz Worldwide Distribution, launching a private label solution to power both hotel and dynamic package bookings on the airline’s website.

Serving over 8 million passengers annually on 190 daily flights, Hawaiian Airlines is a leading provider of travel within the Hawaiian Islands and also nonstop flights between Hawaii and Asia, Australia and the western United States.

“The multi-year agreement enables Hawaiian Airlines to leverage Orbitz Worldwide's proprietary technology, which extends exclusive vacation package and hotel deals to customers on the Hawaiian Airlines site,” says PRNewswire.

Customers travelling between Hawaii and the United States, Asia and Australia also have access to deals at tens of thousands of hotels worldwide when they book through the Hawaiian Airlines site.

“Additionally, the Orbitz partnership enables Hawaiian to provide hotel suggestions for customers who initially use the site to book air travel only and will allow it to award HawaiianMiles for booking hotels and packages on the site in the future,” says the newswire.

"Hawaiian Airlines is a very strategic partner for Orbitz due to the market it serves, its loyal online customer base, and its commitment to offering great value in vacation packages to its customers," said Ronnie Gurion, president, Orbitz Worldwide Distribution.

Orbitz powers travel solutions for thousands of partners, including six of the top North American airlines.

Orbitz Worldwide is a global online travel company that uses “innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products,” according to the company.

By David Wilkening

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